For marketing, creative, and PR agency owners
Agency coaching for small agencies is what Tim Kilroy offers owners of marketing, creative, and PR agencies who need sharper positioning and a repeatable way to win clients. He runs group coaching in Agency Studio at $399 a month and one-on-one support in Agency Studio+ at $999 a month, and reports coaching more than 300 agencies.
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Goes to the contact page on timkilroy.com.
It is ongoing business coaching for the owner of a small agency, focused on the parts client work never teaches: who you serve, how you get found, how you sell, and how the agency runs without you in every seat. Tim Kilroy’s version starts with diagnosis. He calls it finding out what is actually going on in your agency, then fixing things in the right order.
This site speaks mostly to small marketing and PR agency owners who have outgrown referrals. Referrals are a fine start, but they come from past work and relationships, so you cannot turn them up when you need next quarter’s revenue.
Tim Kilroy defines the job as diagnosing before prescribing. His WTF Agency Method centers on Return on Understanding: the deeper you understand a prospect’s business, the better you sell to them, serve them, and keep them. Coaching applies that idea to your own agency first, covering positioning, lead generation, sales process, and operations, so each fix supports the next instead of starting a new fire.
Owners of marketing, creative, PR, development, and content agencies earning roughly $20K to $50K a month, who do good work but win clients mostly through referrals and their own network. If you are under about $20K a month, Tim’s own advice is to get reps and a clear offer first. Over $1M a year, custom work fits better.
Feast-and-famine lead flow, deals lost on price, prospects who go dark after the discovery call, a founder who is the only person who can sell, and cash flow that swings month to month. Tim treats each as a symptom. The usual root causes are vague positioning and a sales process that lives only in the founder’s head.
Marketing agency coaching with Tim covers four areas that tend to break together. Agency Studio sessions look at your numbers, pipeline, go-to-market, positioning, team, and leadership, then name the playbook you need that week. Read the full guide to marketing agency coaching.
Pick the buyer you serve and make the market remember you in one sentence, so deals stop collapsing to price.
Agency positioning coachingDiscovery calls that learn instead of pitch, honest qualifying, and follow-up that keeps deals moving.
Agency sales trainingAgency Studio: weekly live problem solving for founders under $50K a month, at $399 a month.
Agency Studio group coachingAgency Studio+ adds a custom plan and a monthly 1:1 with Tim, at $999 a month.
One-on-one agency coachingPick by revenue stage first, then by how much one-on-one time you need. Group coaching is the starting point for most small agencies. One-on-one makes sense once you need a custom plan and someone holding you to it. Custom engagements start past $1M a year.
| Criteria | Agency Studio | Agency Studio+ | SalesOS and DemandOS |
|---|---|---|---|
| Price | $399 a month | $999 a month | Scoped after a free WTF call |
| Revenue stage | Under $50K a month (from about $20K) | $25K to $50K a month | $1M to $20M a year |
| Format | Weekly group calls | Group calls plus monthly 1:1 with Tim | Custom, done-with-you |
| What you get | Frameworks and straight answers on live problems | A custom plan and accountability to install it | Custom diagnosis, no templates |
| Best for | Founders who need structure | Founders pushing to the top of the range | Agencies where generic advice stopped working |
Four steps, and the first conversation is free.
Use the contact page at timkilroy.com/contact and share your revenue range and main problem.
30 minutes, no pitch. You talk about revenue, team, pipeline, and ops while Tim listens.
Tim helps you see the cause, not the symptom you have been treating for months.
Whether you work together or not, you know what to fix first and which format fits.
According to Haus Advisors, there are over 71,000 digital agencies in North America, and 93% of marketing services and professional services firms say their growth engine isn’t strong enough (RSW/US 2025 Agency Survey, September 2025). The same source reports the average digital agency earned a 13% after-tax net margin in 2025, down from a long-run average of about 15% since 2015.
These quotes come from the testimonials Tim Kilroy publishes with founders’ names. Individual results vary. Read more on timkilroy.com/testimonial.
“I felt like a hamster on a wheel. Tim helped me understand the value I bring to my clients and to reflect that value in my pricing. For the first time, I felt like I was running a real business, not just surviving.”
“Tim helped us completely rethink our positioning and pricing. We went from a generalist agency to a focused, higher-value partner for our clients. The clarity alone was worth the investment.”
“In 3 months, we had a new offer (much much bigger), a new sales script, a new onboarding process, and a new way to talk about ourselves to our clients. In our 1st full month after working together, we landed $110K in new business...and it has only gotten better from there.”
Short answers here. See all 44 questions on the FAQ page.
Agency coaching for small agencies is ongoing guidance for owners of marketing, creative, and PR agencies on the business side: positioning, lead generation, sales process, and operations. Tim Kilroy starts by diagnosing what is actually broken and in what order to fix it, then helps turn that understanding into revenue. He reports coaching more than 300 agencies.
More in the FAQ: What is agency coaching for small agencies?Tim Kilroy's published prices: Agency Studio, the group program, is $399 a month. Agency Studio+, which adds a custom plan and a monthly one-on-one with Tim, is $999 a month. Custom SalesOS and DemandOS work for $1M to $20M agencies is scoped after a WTF call, so it has no fixed published price.
More in the FAQ: How much does agency coaching cost?Group fits founders under $50K a month who need structure, frameworks, and straight answers at $399 a month. Agency Studio+ fits founders around $25K to $50K a month who want a custom plan and monthly one-on-one time. Past $1M a year, custom work fits better. The free WTF call is designed to tell you which side you are on.
More in the FAQ: Group or one-on-one agency coaching: which should I pick?Often, yes. Referrals do not scale on demand, because they come from past work and relationships rather than anything you can turn up this month. Tim Kilroy describes three keys: a defined ideal client, scalable lead generation, and the right offer for that client. Coaching helps you build those three in order.
More in the FAQ: I have outgrown referrals. Is that something coaching can fix?Possibly not yet. Tim Kilroy's own guidance is that below about $20K a month you do not need a coach, you need reps and a clear offer. Once you reach around $20K a month, he says hustle stops being the problem and structure becomes the problem, which is where Agency Studio is designed to help.
More in the FAQ: Is coaching worth it if my agency makes under $20K a month?Yes. The WTF call is a free 30-minute strategy call. Tim Kilroy describes it as no pitch: you explain what is going on in your agency, he helps you see the real problem rather than the symptom, and you leave knowing what to fix first whether or not you work together.
More in the FAQ: Is the first call free?Tell Tim where your agency is stuck. The contact page at timkilroy.com is the direct route for questions about group coaching, one-on-one coaching, or custom work.
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