Owner salary: 10 to 15%
Tim’s 2026 planning workshop sets this as what you would pay someone else to do your job.
Prices and payback
What agency coaching costs, and how to tell if it pays
Agency coaching with Tim Kilroy costs $399 a month for Agency Studio group coaching or $999 a month for Agency Studio+, which adds a custom plan and a monthly one-on-one. Custom SalesOS and DemandOS work for $1M to $20M agencies is scoped after a free 30-minute WTF call.
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How much does agency coaching cost?
These are the prices Tim Kilroy publishes. The main thing that changes the price is how much custom work and one-on-one time you need, which tracks closely with your revenue stage.
| Option | Price | Revenue fit | What raises or lowers it |
|---|---|---|---|
| Free WTF call | $0, 30 minutes | Any stage | Free diagnostic conversation, no pitch |
| Agency Studio | $399 a month | Under $50K a month | Group format keeps the price low |
| Agency Studio+ | $999 a month | $25K to $50K a month | Adds a custom plan and monthly 1:1 |
| SalesOS / DemandOS | Scoped after a WTF call | $1M to $20M a year | Fully custom scope for your agency |
Will coaching pay for itself? Run the math
Tim’s rule for any new cost: divide it by your real profit margin to see how much new revenue you need first. The calculator applies that rule to coaching. Results are estimates only.
Enter a cost and margin, then select Calculate to see the new revenue needed to cover coaching.
Assumptions
Formula: monthly cost divided by profit margin, the same math Tim Kilroy uses for a new hire. It ignores taxes, timing, and other costs. This is an estimate, not financial advice or a promise of results.
What does it cost to run a seven-figure agency?
There is no single figure, but published benchmarks help you check your own numbers. Haus Advisors reports the average digital agency earned a 13% after-tax net margin in 2025, down from the long-run average of about 15% since 2015.
Tax reserve: 20%
Held aside and treated as untouchable, so tax season does not become a cash crisis.
Operating expenses: 50 to 60%
The range Tim suggests for running costs, with real profit tracked separately.
Who should not spend money on coaching yet?
If you are under about $20K a month, Tim’s own guidance is that you need reps and a clear offer, not a coach. Spend that money landing clients first. And if the math above shows coaching would need more new revenue than you can realistically win, wait.
Common questions
Short answers here. See all 44 questions on the FAQ page.
How much does agency coaching cost?
Tim Kilroy's published prices: Agency Studio, the group program, is $399 a month. Agency Studio+, which adds a custom plan and a monthly one-on-one with Tim, is $999 a month. Custom SalesOS and DemandOS work for $1M to $20M agencies is scoped after a WTF call, so it has no fixed published price.
More in the FAQ: How much does agency coaching cost?How do I know if coaching will pay for itself?
Use the same math Tim Kilroy uses for hiring: divide the monthly cost by your real profit margin to find the new monthly revenue you need to cover it. At a 13% margin, $399 a month needs about $3,069 in new monthly revenue. The calculator on our cost page runs this for your own numbers.
More in the FAQ: How do I know if coaching will pay for itself?What does it cost to run a seven-figure agency?
There is no single number, but margins give a benchmark. Haus Advisors reports the average digital agency earned a 13% after-tax net margin in 2025, down from a long-run average of about 15% since 2015. Tim Kilroy's planning workshop suggests owner salary at 10 to 15%, a 20% tax reserve, and operating expenses at 50 to 60%.
More in the FAQ: What does it cost to run a seven-figure agency?Is the first call free?
Yes. The WTF call is a free 30-minute strategy call. Tim Kilroy describes it as no pitch: you explain what is going on in your agency, he helps you see the real problem rather than the symptom, and you leave knowing what to fix first whether or not you work together.
More in the FAQ: Is the first call free?Can I cancel Agency Studio?
Cancellation terms are not published on this site. Agency Studio is priced monthly at $399, and Agency Studio+ at $999 a month. Ask about notice periods and any commitment through the contact page at timkilroy.com or on the free WTF call before you join, so the terms are clear up front.
More in the FAQ: Can I cancel Agency Studio?Why is custom work not priced publicly?
Because it is scoped to your agency. Tim Kilroy's site says that once you cross $1 million a year, off-the-shelf stops working because your bottleneck is your specific agency. SalesOS and DemandOS are therefore scoped after a WTF call, with custom diagnosis and no templates, and priced from that scope.
More in the FAQ: Why is custom work not priced publicly?Talk to Tim about your agency
Tell Tim where your agency is stuck. The contact page at timkilroy.com is the direct route for questions about group coaching, one-on-one coaching, or custom work.