Experience
Tim reports more than 25 years of agency and marketing experience, working as a marketing and agency leader since 1997, and coaching more than 300 agencies.
About this site
About Small Agency Coaching
Small Agency Coaching is published by Tim Kilroy, who coaches owners of marketing, creative, and PR agencies on positioning, lead generation, sales process, and operations. The site explains his group and one-on-one coaching for small agencies that have outgrown referrals, and gives a direct path to contact him.
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Who publishes this site?
This site is published by Tim Kilroy. It is one of a small number of websites he publishes, and his main website is timkilroy.com. Because he offers the coaching described here, nothing on this site is an independent review.
The site exists to give small agency owners a clear, focused explanation of coaching for their stage: what it covers, what it costs, who it fits, and who it does not. It speaks most to owners of small marketing and PR agencies who want sharper positioning and a repeatable way to win clients.
Agency history
He has launched three agencies: two exits and one crash. His blog describes the method as how to run an agency that does not suck.
What he offers
Customized growth systems, group and one-on-one coaching, and AI tools for sales-call review, prospect research, and content visibility.
What does Tim Kilroy’s coaching focus on?
Return on Understanding. Tim’s view is that the depth of your understanding of a prospect’s business drives how well you sell to them, serve them, and keep them. He applies the same idea to coaching: diagnose the agency before prescribing anything.
He is also direct about fit. His published stages say founders under about $20K a month need reps and a clear offer before a coach, and that agencies past $1M a year need custom work rather than a group program.
Common questions
Short answers here. See all 44 questions on the FAQ page.
How do I contact Tim Kilroy?
Use the contact page at timkilroy.com/contact. It is the direct route for questions about Agency Studio, Agency Studio+, or custom SalesOS and DemandOS work. Share your revenue range and the main problem you want solved so the conversation can start with what matters to your agency.
More in the FAQ: How do I contact Tim Kilroy?Who is agency coaching for small agencies best for?
Owners of small marketing, creative, PR, development, and content agencies who have outgrown referrals and want sharper positioning plus a repeatable way to win clients. Tim Kilroy's group program, Agency Studio, is built for founders under $50K a month in revenue, and Agency Studio+ is aimed at the $25K to $50K a month range.
More in the FAQ: Who is agency coaching for small agencies best for?Does Tim Kilroy coach PR agencies?
Yes. Tim Kilroy's about page lists marketing, creative, development, PR, and content agencies among the businesses he works with. The common thread he names is that the agency sits inside its clients' marketing and sales layer, so the same positioning and sales work applies to PR firms.
More in the FAQ: Does Tim Kilroy coach PR agencies?What is the WTF Agency Method?
It is Tim Kilroy's framework for finding out what is actually going on in an agency before prescribing tactics. It centers on Return on Understanding: the depth of your understanding of a prospect's business drives your ability to sell to them, serve them well, and keep them. Diagnose first, then fix things in the right order.
More in the FAQ: What is the WTF Agency Method?Is there a free way to start?
Yes. Tim Kilroy offers the WTF Assessment, a two-minute diagnostic that points to where your agency is stuck, plus free tiers of Call Lab Instant and Discovery Lab, and the free 30-minute WTF call. All are listed on timkilroy.com, and the contact page is the quickest way to ask which fits.
More in the FAQ: Is there a free way to start?Talk to Tim about your agency
Tell Tim where your agency is stuck. The contact page at timkilroy.com is the direct route for questions about group coaching, one-on-one coaching, or custom work.