Who it fits
Founders between roughly $20K and $50K a month. Tim’s growth stages say that at this point hustle is no longer the problem; structure is. You need a way to think about the business, not another tactic.
Agency Studio
Group coaching for agency founders under $50K a month
Agency Studio is Tim Kilroy’s group coaching program for agency founders under $50K a month, priced at $399 a month. Each week founders bring whatever is on fire and work it live on the call, leaving with a number, a decision, or a next action instead of a workbook to finish later.
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What is group coaching for agency owners actually like?
Tim describes Agency Studio as a clinic, not a curriculum. There is no course to work through. You bring the live problem, the group works it, and Tim names the playbook you need that week.
The room covers your numbers, pipeline, go-to-market, positioning, team, and leadership. Tim’s stated rule is no hustle bro BS: you get the direct feedback you need, not motivation.
Who should wait
Under about $20K a month, Tim’s advice is to go get reps and a clear offer first. Past $1M a year, you have likely outgrown a group program, and custom work fits better.
What you leave with
A number, a decision, or a next action from every call. Examples from Tim’s site include the real profit after owner salary, the revenue needed before your next hire, and a rewritten outreach email.
Agency Studio or Agency Studio+?
Both include the group room. Agency Studio+ adds one-on-one time and a custom plan. Read about one-on-one agency coaching.
| Criteria | Agency Studio | Agency Studio+ |
|---|---|---|
| Monthly price | $399 | $999 |
| Revenue fit | Under $50K a month | $25K to $50K a month |
| Group coaching room | Yes | Yes |
| Custom plan | No | Yes |
| One-on-one with Tim | No | Monthly |
| Focus | Structure, frameworks, straight answers | First hires, repeatable delivery, steady pipeline |
Why choose group coaching over going it alone?
Most small agency owners are accidental owners. Tim’s point is that nobody taught you to manage a P&L or have hard conversations about performance with people you like. A group room gives you a regular place to make those decisions with someone who has run three agencies.
It also helps with the hiring question itself. Tim’s rule is that you need a function, not a person, and the group works through whether a constraint is real enough, and the margin strong enough, to fund a new role.
Common questions
Short answers here. See all 44 questions on the FAQ page.
What happens in Agency Studio group coaching?
Founders bring whatever is on fire each week and work it on the call. Examples from Tim Kilroy's site: opening your P&L live, running the math on your next hire, rewriting an email that is not getting replies, stress-testing risks like single-channel inbound, and finding what makes you forgettable. You leave with a number, a decision, or a next action.
More in the FAQ: What happens in Agency Studio group coaching?Group or one-on-one agency coaching: which should I pick?
Group fits founders under $50K a month who need structure, frameworks, and straight answers at $399 a month. Agency Studio+ fits founders around $25K to $50K a month who want a custom plan and monthly one-on-one time. Past $1M a year, custom work fits better. The free WTF call is designed to tell you which side you are on.
More in the FAQ: Group or one-on-one agency coaching: which should I pick?Is coaching worth it if my agency makes under $20K a month?
Possibly not yet. Tim Kilroy's own guidance is that below about $20K a month you do not need a coach, you need reps and a clear offer. Once you reach around $20K a month, he says hustle stops being the problem and structure becomes the problem, which is where Agency Studio is designed to help.
More in the FAQ: Is coaching worth it if my agency makes under $20K a month?Can I cancel Agency Studio?
Cancellation terms are not published on this site. Agency Studio is priced monthly at $399, and Agency Studio+ at $999 a month. Ask about notice periods and any commitment through the contact page at timkilroy.com or on the free WTF call before you join, so the terms are clear up front.
More in the FAQ: Can I cancel Agency Studio?Is a course enough, or do I need coaching?
A course gives you frameworks; coaching applies them to your numbers. Tim Kilroy describes Agency Studio as a clinic, not a curriculum: founders bring live problems and leave with a decision. If reading is enough for now, his free playbooks on positioning, discovery calls, and sales at timkilroy.com are a sensible start.
More in the FAQ: Is a course enough, or do I need coaching?How long does agency coaching take to show results?
There is no guaranteed timeline, and this site makes no performance promise. Founders quoted on timkilroy.com describe changes over weeks to months; one describes a new offer, sales script, onboarding process, and way of talking about the agency within three months. Results depend on your agency, your market, and how much you install.
More in the FAQ: How long does agency coaching take to show results?Talk to Tim about your agency
Tell Tim where your agency is stuck. The contact page at timkilroy.com is the direct route for questions about group coaching, one-on-one coaching, or custom work.